Niki

Global Network and Operations

Niki was an Austrian low-cost airline primarily operating scheduled and charter flights throughout Europe. Founded in 2003 by former Formula 1 driver Niki Lauda, the airline’s main hub was Vienna International Airport, with additional operations at various other European airports. The fleet mainly consisted of Airbus A320 family aircraft, serving destinations across Europe focusing on leisure and business travelers.
• Operated routes linking Austria with popular holiday destinations in Spain, Italy, Greece, and Germany.
• Initially independent, later part of Air Berlin Group until Air Berlin’s insolvency led to operational changes.
• Offered both scheduled services and charter flights targeted at tourists.
• Fleet included primarily Airbus A320 and A321 aircraft optimized for short- to medium-haul flights.

Innovation and Milestones

Throughout its existence, Niki distinguished itself by introducing customer-friendly policies and contributing to the European low-cost carrier market.
• Founded in 2003 by Niki Lauda, providing a personal and charismatic brand identity.
• Pioneered leisure-focused low-cost flights from Austria to Mediterranean destinations.
• Successfully integrated into the Air Berlin fleet in 2011, expanding network reach and operational synergies.
• After Air Berlin’s collapse in 2017, Niki briefly ceased operations before attempts to restart under new ownership.

Customer Experience and Recognition

Niki aimed to offer a comfortable yet affordable flight experience. Cabin classes were simple and functional with an emphasis on friendly service. The airline was known for competitive prices and user-friendly booking options. Although it did not belong to any major global alliance, it partnered with Air Berlin to enhance connectivity. Customer feedback often highlighted the welcoming cabin crew and efficient service.

Future Outlook

Following Air Berlin’s insolvency, Niki’s future became uncertain, and the brand ceased operations in 2017. Efforts to revive the airline under new management encountered challenges amid changing market dynamics and airline consolidation in Europe. Despite its closure, Niki remains a notable brand in Austrian aviation history with potential for revival under future strategic initiatives.