Ethiopian Airlines, Africa’s preeminent airline, has adopted Accelya’s FLX Select, a next-generation New Distribution Capability (NDC) solution, to augment its retailing capabilities and enhance the passenger experience. This strategic move signifies a major step in the airline’s ongoing digital transformation, enabling the airline to offer more tailored products, improve visibility, and facilitate seamless access to ancillary services.
By utilizing FLX Select, Ethiopian Airlines aims to generate new revenue opportunities and reduce distribution costs. The platform’s open, modular architecture allows the airline to innovate at its own pace while retaining full control over the creation, sale, and servicing of its products. The partnership underscores the airline’s focus on adopting advanced retailing systems that comply with international standards and support global travel retail trends.
"Our adoption of FLX Select marks a pivotal step in delivering a more personalised global travel experience and reinforcing our mission as the airline of choice for customers worldwide," said Rahel Assefa, Group Vice President Marketing. "This collaboration underscores our commitment to innovation and customer-centricity."
Sam Gilliland, CEO of Accelya, added that the NDC adoption demonstrates how airlines can modernise their retailing processes without disruption, using flexible, control-preserving technology. This initiative helps position Ethiopian Airlines at the forefront of Africa’s aviation sector’s digital evolution, especially in a context of rising global travel demand. Industry data indicates that nearly half of worldwide NDC transactions are powered by Accelya, highlighting the significance of this technological partnership.
