Qatar Airways has extended its longstanding partnership with the BWT Alpine Formula 1® Team, reinforcing its commitment to diversity and global excellence. The airline has appointed Carmen Jorda, a former Formula 1® development driver and racing professional, as Head of Alpine F1 Academy and official ambassador. Her role involves promoting female participation in motorsport and representing Qatar Airways at key racing events.
The partnership emphasizes empowerment and inclusion, with Jorda leading mentorship initiatives within the F1 Academy and engaging with diverse communities through various media and outreach programs. Her background includes racing in GP3, Indy Lights, and the Le Mans Series, exemplifying her dedication to advancing women in motorsport.
This renewal continues a multi-year collaboration that features co-branded activations, branding opportunities, and fan engagement across global F1® venues. Qatar Airways’ sports sponsorship portfolio—including associations with FIFA, UEFA Champions League, and other major sporting entities—underscores its dedication to supporting diversity and sporting excellence worldwide.
Through this initiative, Qatar Airways aims to inspire future generations, support gender equality in racing, and foster a greater presence of women in aviation and motorsport industries, leveraging high-profile events and community outreach to amplify its message of empowerment.
