Spring Airlines, China's leading budget airline, has announced a new recruitment initiative aimed at hiring women aged between 25 and 40 to serve as cabin crew. The airline refers to these employees as 'air aunties', emphasizing their value based on life experience and empathy, qualities that are regarded as beneficial for passenger care, especially for children and elderly travelers.
This departure from industry norms—originally favoring young, unmarried women—reflects a broader shift in the Chinese civil aviation sector. The airline currently employs 88 'air aunties', many of whom hold management positions, and has clarified that the term is culturally rooted, not intended to offend. The company's representatives explained it as a way to distinguish experienced female employees without affecting their duties or pay.
Public Reaction and Cultural Context
The announcement has sparked a variety of responses on social media. Critics argue that the term 'air aunties' is ageist or offensive, while others (especially those familiar with Asian cultural terms) note that in many parts of Asia, 'auntie' is an endearing form of respect and familiarity. The airline stated that it did not mean to offend and highlighted that the term dates back to the 1990s when textile workers were recruited into aviation roles, signifying a recognition of their valuable experience.
Spring Airlines emphasized that these employees' duties and career progression are identical to other flight attendants. They reiterated that the intention was not discrimination but to recognize the professionalism and experience of women beyond the traditional youthful standard. As it stands, the airline regards the policy as a positive step toward broader inclusion within its workforce.
