Emilia-Romagna is leveraging its hosting of Routes Europe 2026 to enhance air connectivity and achieve ambitious tourism growth. Regional Minister Roberta Frisoni emphasized the region’s strategic intent to attract new routes and strengthen its aviation assets through this event, which brings together airlines, airports, and destinations. Her goal is to generate tangible results in route development and reposition the region internationally by promoting its diverse attractions, including beaches, nightlife, historic towns, gastronomy, and motorsport.
Frisoni highlighted the importance of improving coordination among the region’s airports to foster complementary growth rather than competition. The regional government is investing in infrastructure, offering tax incentives, and pursuing joint marketing initiatives to align aviation policies. A growing trend of multi-destination trips is also being targeted through integrated tourism promotion to maximize visitor spending.
Long-term Connectivity and Tourism Strategy
The event aims to demonstrate Emilia-Romagna’s potential to airline partners and convert interest into long-term air connectivity. The region’s strategic approach involves attracting both high-end and budget travelers, reducing barriers to travel and expanding its aviation network. Through these efforts, Emilia-Romagna hopes to increase demand and improve overall tourism performance, supporting local economic development and regional visibility.
