Emirates has launched a pioneering retail store in Riyadh, Saudi Arabia, embodying a step forward in transforming the travel retail industry in the region. The digitally immersive space spans 288 square meters and offers visitors a chance to explore Emirates’ signature services, including luxury First-Class suites and onboard lounges, through interactive technology. The store aligns with Saudi Arabia’s Vision 2030, promoting tourism, economic diversification, and strengthening the airline's presence in the Kingdom.
The Riyadh store features advanced digital touchpoints such as self-service kiosks, which facilitate flight bookings and inquiries, along with an innovative 'selfie mirror' enabling visitors to capture images with virtual travel destinations. Travel experts are available on-site to provide personalized advice, scheduling consultations for clients seeking tailored travel plans, booking flights, or exploring travel packages through Emirates Holidays and the Skywards loyalty program.
This new retail initiative underscores Emirates’ commitment to delivering an exceptional customer experience, leveraging cutting-edge technology and premium service offerings. The airline has maintained strong ties with Saudi Arabia for over 30 years, operating multiple weekly flights connecting major cities such as Riyadh, Jeddah, Dammam, and Medina, facilitating access to over 150 destinations worldwide.
Emirates’ incorporation of modern aircraft, including Airbus A350 and A380 models, illustrates its focus on passenger comfort and service quality. Additional efforts include establishing dedicated lounges and Chauffeur-Drive services in Saudi Arabia, reinforcing its investment in enhancing the region’s aviation infrastructure. This store launch supports Saudi Arabia’s ambitions under Vision 2030 to diversify the economy and develop its tourism and business sectors.
As Emirates continues to expand its regional footprint, the Riyadh retail store offers a new contact point for travelers, combining technology, luxury, and personalized service. This strategic move aims to boost loyalty among Saudi customers and exemplifies Emirates’ forward-looking approach to redefining air travel retail in line with global trends.
