Malaysia Airlines and AirAsia have experienced notable growth in their global brand valuation over the past year, driven by strategic shifts focusing on premium positioning and regional expansion. According to the Airlines 50 2026 report by Brand Finance, Malaysia’s total airline brand value increased by 19% to approximately US$3 billion, placing the country 14th worldwide. Malaysia Airlines' brand value increased 27%, reaching $771 million, as the airline adjusts its business model for higher-end markets and longer routes.
Similarly, AirAsia’s brand value grew by 17% to $2.3 billion, solidifying its position as the third most valuable low-cost carrier globally. Its Brand Strength Index improved significantly, with a jump from 11th to sixth position worldwide, reflecting the airline’s return to full capacity and strategic network optimization emphasizing value over volume. Experts attribute these gains to the airlines’ successful adaptation post-pandemic, prioritizing premium services and regional connectivity to maintain resilience amid changing market conditions.
The report highlights that the combined brand value of the top 50 airlines increased by 11%, reaching $147 billion, with Delta Air Lines remaining the most valuable at $18.6 billion. Notably, Vietnam’s Vietjet Air was identified as the fastest-growing airline, with a brand value surging 117% to $906 million. In the airport sector, Singapore Changi Airport maintained its position as the strongest global airport brand, while Paris Aéroport experienced the highest value increase, rising 36%.
