Qatar Airways showcased its commitment to innovation, excellence, and global engagement during the Qatar Grand Prix weekend at Lusail International Circuit. As the official Formula 1 Title Partner, the airline created a series of signature moments, blending motorsport and aviation to captivate international audiences.
The festivities began with a dramatic flypast featuring a Qatar Airways aircraft—revealing the airline’s new F1-themed livery—flying over the circuit to the delight of spectators. The aircraft, registered as A7 BEG, employed advanced Wi-Fi technology to broadcast the flyover live, demonstrating the airline's capabilities in in-flight connectivity.
Later, the airline unveiled its new livery at a hangar event attended by global partners and high-profile guests. The unveiling underscored Qatar Airways' expanding presence in international sports and its role in connecting nations through innovative branding. Additionally, the airline celebrated securing the title of World’s Best Airline for the ninth time in 2025, emphasizing its dedication to service excellence.
A Boeing 777 aircraft featuring the new livery will now travel to major cities worldwide, including London, Melbourne, New York, and Tokyo, extending the Grand Prix celebration beyond Qatar. The aircraft, with registration A7 BEG, is trackable via Flightradar24, allowing enthusiasts to follow its global journey. Qatar Airways' Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, highlighted the event’s success in merging sport and aviation, marking the new livery as potentially iconic in aviation history.
Through strategic partnerships, Qatar Airways molded a Grand Prix experience that combined spectacle with cultural expression. The airline’s efforts reinforced its mission to inspire travelers and elevate the experience of major sporting events, illustrating its drive for global excellence and innovative achievement.
