In April 2026, Reuben Brothers announced a strategic partnership with Joby Aviation to transform the helipad at Park Elm Residences at Century Plaza into a residential vertiport in Los Angeles. This facility will feature charging stations for Joby’s electric vertical takeoff and landing aircraft and include a passenger lounge, subject to regulatory approval. This marks Joby’s first such residential vertiport, aimed at integrating urban air mobility directly into city living spaces.
The move signifies a milestone in the company's efforts to embed its air taxi services into the fabric of urban life. It aligns with Joby’s participation in a White House-endorsed eVTOL pilot program, which could enable operations across multiple US states. Industry analysts view this development as a crucial test of whether Joby can translate regulatory pilots and partnerships into operational routes, amid ongoing financial challenges and certification processes.
Joby forecasts revenues of around $440.9 million and earnings of $31.3 million by 2029, assuming rapid growth and improved profitability from current losses. The project at Century Plaza demonstrates growth ambitions but also underscores uncertainties related to the pace of vertiport construction and certification timelines. Overall, the development could significantly influence Joby's potential to build a scalable urban air taxi network.
