Southwest Airlines is considering the Boeing 787 Dreamliner as its inaugural widebody aircraft in a move that could open the door to long-haul international flights. According to sources familiar with the airline’s planning, this decision reflects a strategic evolution for an airline traditionally focused on domestic, short-distance routes. The carrier is evaluating potential deals for dozens of 787s, potentially through leasing arrangements or the secondary market, due to Boeing’s current order backlog that effectively sells out through the decade.
CEO Bob Jordan has publicly indicated the airline’s goal to operate a limited international network, serving up to a dozen long-haul destinations primarily from hubs like Baltimore-Washington. This initiative aims to enhance customer loyalty and provide a competitive alternative in the increasingly globalized US air travel market. However, potential challenges include hub limitations and competition from well-established alliance networks operated by American, Delta, and United, which dominate transatlantic routes through joint ventures.
While not all Southwest hubs are suitable for international operations, Baltimore stands out as a promising gateway for transatlantic flights, whereas Dallas Love Field and Chicago Midway are less conducive to long-haul flying. The airline’s strategy involves navigating aircraft availability constraints and regulatory considerations before committing to this international venture. Such a move could significantly impact Southwest’s market positioning and reshape aspects of the US airline industry, although the final decision hinges on approvals and aircraft procurement timelines.
