Virgin Atlantic has introduced an AI-powered digital assistant designed to enhance the passenger experience. Dubbed the 'digital Concierge,' the service leverages multi-modal artificial intelligence developed by OpenAI and built in collaboration with software company Tomoro. The AI interacts with users through voice, typing, or tapping, providing real-time recommendations and support for trip planning, booking, and customer queries.
Siobhan Fitzpatrick, Virgin Atlantic’s Chief Experience Officer, stated, "We’re excited to introduce our new Concierge service, now live for guests across Virgin Atlantic and Virgin Atlantic Holidays websites." She explained that the service aims to offer personalized experiences by combining human warmth with technological innovation, making travel planning effortless. The airline has plans to integrate the Concierge into a mobile app by 2026, further expanding its digital service offerings.
This development signifies Virgin Atlantic's focus on redefining premium travel in the digital age, aiming to deliver seamless, personalized customer interactions through advanced AI technology.
