Thai Smile Airways no longer flies under its own name. It merged in 2023. Read its story
Quick verdict
Ultimately, the choice between Bangkok Airways and Thai Smile Airways hinges on individual travel priorities. For those who value a more premium, curated travel experience, complete with lounge access regardless of ticket class, and direct access to exclusive destinations like Koh Samui, Bangkok Airways typically stands out. It’s often preferred by leisure travelers seeking convenience and a touch of luxury. Thai Smile Airways serves as an excellent option for passengers looking for a reliable, hybrid-service offering with the backing of a major flag carrier. It’s ideal for those who appreciate inclusive baggage allowances and basic in-flight service without the higher price tag sometimes associated with Bangkok Airways, particularly on popular trunk routes. Business travelers and those connecting to broader Thai Airways international flights might find Thai Smile's integration advantageous. Neither airline is definitively "better" than the other; instead, they offer distinct value propositions. Bangkok Airways delivers a boutique experience with unique network benefits, while Thai Smile provides a dependable, enhanced economy offering within the broader Thai Airways ecosystem. Travelers should consider their specific route, budget, and desired level of amenities when making their decision.
At a glance
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Bangkok Airways and Thai Smile Airways both serve the Thai domestic and regional markets, yet they cater to slightly different passenger preferences and operational models. While both offer a step up from typical budget carriers, their approach to service, network, and pricing distinctively positions them within the competitive Southeast Asian aviation landscape. Bangkok Airways, often marketing itself as "Asia's Boutique Airline," is known for its exclusive airport lounges available to all passengers, even those flying economy, and its privately owned airports that serve key tourist destinations. Thai Smile, on the other hand, operates as a subsidiary of Thai Airways, aiming to bridge the gap between its parent company's full-service offering and the no-frills budget sector, primarily focusing on short-haul routes. This comparison will delve into what each airline offers, helping travelers decide which carrier best aligns with their priorities, whether that's premium amenities and unique destinations or a reliable, value-focused service backed by a national carrier.
About Bangkok Airways Read more
Overview
Bangkok Airways is a Thai regional airline. According to Wikipedia, it was founded in 1968 as Sahakol Air and began operating as Bangkok Airways in 1989. It is listed on the Stock Exchange of Thailand (SET: BA), is controlled by the Prasarttong-Osoth family company, and has its headquarters in Chatuchak district, Bangkok. It is not a member of a global alliance, but it has codeshare agreements with a number of airlines, including Air France, British Airways and Cathay Pacific (as of August 2024). The airline's press page shows it is operating in September 2026 and reported a net profit of THB 2.43 billion for the first half of 2026.
Network and hubs
Bangkok Suvarnabhumi and Samui are the main hubs. Operating bases also include Chiang Mai, Hat Yai, Krabi and Phuket. The network is short-haul, covering domestic Thailand and nearby countries such as Cambodia, and Wikipedia lists about 20 destinations as of June 2026. The airline owns or operates several island and regional airports, and Samui is its best-known route.
Fleet
As of August 2025, Wikipedia lists 23 aircraft:
- 11 Airbus A319-100
- 2 Airbus A320-200
- 10 ATR 72-600, with 12 more on order
The jets are ageing, and the airline said in late 2024 that it was evaluating the Airbus A220 and Embraer E2 as replacements, with deliveries intended from around 2028.
On board
Economy is the main cabin. Third-party sources report a seat pitch of about 31 inches, and a snack and drink service on short flights. Premium Economy and Business classes exist on the fare structure. According to Flight Centre, the Blue Ribbon Club business cabin is offered only on the A319, not on the A320 or ATR. Business seats are recliners rather than lie-flat. Alternative Airlines reports that business passengers are given mini iPads for entertainment. These details come from third-party sources and may change.
Good to know
- Baggage: the airline's FAQ gives a checked allowance of 20 kg in Economy, 30 kg in Premium Economy and 40 kg in Business, with 10 kg for infants. Cabin bag limits differ between sources, so check at booking.
- Lounges: the Blue Ribbon Club lounges are free for Business passengers. Economy passengers can upgrade from the Boutique Lounge for THB 950 at Samui, Phuket and Chiang Mai. FlyerBonus Premier members can redeem 4,000 points for access.
- Loyalty: the frequent flyer programme is FlyerBonus. Premier members get extra baggage allowance on Bangkok Airways flights.
- Awards: the airline reports a Skytrax World's Best Regional Airline title for 2026.
- Not found: no published on-time figure or typical fare was found.
About Thai Smile Airways Read more
Global Network and Operations
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Thai Smile Airways operates as a regional low-cost carrier, serving an extensive network primarily focused on domestic and short-haul international routes throughout Southeast Asia. The airline operates a modern fleet comprised mainly of Airbus A320 family aircraft, facilitating efficient and comfortable travel within Thailand and to key neighboring countries. As a subsidiary of Thai Airways International, Thai Smile complements its parent airline by providing connectivity to secondary cities and regional destinations.
- Serves over 20 destinations across Thailand, Cambodia, Laos, Malaysia, Vietnam, and China.
- Fleet primarily consists of Airbus A320-200 and A321neos optimized for regional operations.
- Headquartered in Bangkok, operating mainly from Suvarnabhumi Airport (BKK).
- Part of the Thai Airways Group, supporting feeder traffic to long-haul international flights.
Innovation and Milestones
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Since its establishment in 2012, Thai Smile has steadily developed as a key player in Thailand’s aviation industry by introducing modern services and enhancing passenger experience.
- Launched as a new regional brand to capture the growing low-cost market segment in Thailand.
- Introduced Airbus A321neo aircraft to improve fuel efficiency and passenger comfort.
- Implemented online and mobile booking platforms with seamless integration into Thai Airways’ reservation system.
- Developed comprehensive health and safety protocols, including advanced cleaning technologies and contactless services.
Customer Experience and Recognition
Thai Smile Airways offers a blend of low-cost convenience with enhanced customer service, featuring a two-class cabin configuration: Smile Economy and Smile Plus. The airline has received positive acknowledgment for its friendly cabin crew, punctuality, and competitive pricing in the regional market. Thai Smile strives to provide quality in-flight meals, careful baggage handling, and attentive customer care.
Notable recognitions include:
- Consistent commendations for punctuality in Southeast Asian short-haul sectors.
- Marked improvement in customer satisfaction surveys since inception.
Future Outlook
Looking forward, Thai Smile Airways aims to expand its regional footprint by increasing frequency on existing routes and adding new destinations across ASEAN and Southern China. Investment in newer aircraft and enhanced digital services remain priority areas to meet evolving customer expectations. Strategic alignment with Thai Airways supports long-term sustainability amidst competitive pressures.
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